With so much advertising taking place online, this course teaches both Copywriters and Art Directors how to come up with ideas and ads in the interactive arena. With a solid foundation in creative thinking from the Introductory, Intermediate & Advanced courses, (we don’t recommend taking it until you have at least completed the Advanced course here online) in this workshop, you will learn how “big ideas” and technology play a collaborative role in the development of compelling digital advertising as you concept on assignments for display campaigns, branded microsites, rich media banners and harnessing the power of social media.
