This course teaches the differences between ads that work and those that don’t and why. In this online course, you will learn from example ads and assignments that are designed to help you better understand the creative process and what makes an ad memorable and unique. By the end of this nine-week course, you will have an understanding of how the concept process works and a good start towards ads that stand out from the rest, which will prepare you for the Intermediate level class. Be sure to start here if you have had no other experience or courses in concept development for advertising. Working at an ad agency, even as an assistant in the Creative Department won’t be enough, as you really need hands-on experience to start in any other level.
